SANS Dragon Ginger

SANS by Taejin Beverage is the first Asian-themed and owned alcohol-alternative beverage, advocating a healthy lifestyle of sobriety and connectivity.

Having become sober in 2015, SANS represents Bling Empire’s Kevin Kreider’s own journey and mission of starting a conversation about sobriety. For Kevin, becoming sober started as a lonely and difficult journey, one that he hopes others won't have to go through, alone. Grateful to be where he is today, Kevin views SANS as a way to give back and help people start the conversation.

Hence SANS category, ‘A Conversational Beverage’.” Kevin has another big message behind SANS: As an AAPI member and one who has struggled over the years with his ethnicity and cultural identity, Kevin lived and breathed the importance of representation and wants each of his flavors to be an essence of Asian culture, celebrated by its unique taste, infused with adaptogens, and at only 10 calories.

The mission of SANS is simple; to empower and normalize a sober lifestyle, representing strength, health, and confidence. Be a part of the buzz without the booze.